Release Date: August 16, 2021
FOR IMMEDIATE RELEASE
SMITH & FONG INTRODUCES THREE NEW DURAPALM FLOORING COLORS FOR MID-2021
New Colors Bring Light to Expanding Durapalm Floor Offerings
San Francisco, CA – Aug 16, 2021 – Sustainable interior finishes pioneer Smith & Fong Co. today announced the introduction of three “bring in the light” colors and a new sustainable, engineered platform to its expanding line of specialty palm flooring products for 2021.
“These new colors are designed to bring the light in and define the palm structure in a new and energized format,” said Smith & Fong founder and CEO Dan Smith. “It is a substantial flooring offering in every way from the uniqueness of the material, texture and design to its sturdy and wear-resistant structure.”
- Brush Bark comes with a faint brushed texture to the surface in a light earthen tone reflective of organic materials
- Seashell captures the natural deeper tones in palm wood with a bright white that blends the contrasting colors to produce a cool neutral balance
- Whittlewood brings a sandy tone to the under-fibers in the material, bringing forward the naturally vibrant texture and grain of palm
Grounded in Smith & Fong’s history of working with non-wood materials, the new offerings are produced with an engineered strand bamboo core, which adds stability as well as density and increased wear-resistance to the product.
Palm and bamboo are highly sustainable natural materials, durable and easy to work with. The new Durapalm flooring is produced 100% urea-formaldehyde-free, meeting or surpassing ULEF (ultra-low emitting formaldehyde) standards under CARB ll. Available in both click-lock floating or traditional tongue and groove profiles, planks feature a thick, durable palm wear-layer over a sustainable stranded bamboo base. Dimensions are 9/16” x 3.5” in random lengths up to five feet.
With palm sourced from India, Durapalm flooring can contribute to the USGBC’s LEED® Credit for Low-Emitting Materials. Other credits may also be available.
About Smith & Fong
Founded in 1989 and headquartered in the San Francisco bay area, Smith & Fong Co. was the first U.S. based company to manufacture and import laminated bamboo products under the Plyboo brand. Entering the palm market with the Durapalm branding in 2000, today Smith & Fong’s products are distributed throughout the Americas, Europe, the Middle East and Asia. Smith & Fong is committed to sustainability, innovation and great design. For further information call 866-835-9859 or visit us at durapalm.com.
###
